Sold! Direct Marketing for the Real Estate ProBooks On Marketing — By Lois Geller
SOLD! is about using the PROVEN PROFITABLE TECHNIQUES of Direct Marketing to develop and grow relationships with people … with hundreds, even thousands of people, each of whom will buy and sell two, three, four or more homes in their lifetimes.
And they will use your services for all that buying and selling because they will know who you are, trust you, rely on you and turn to you first. How you get to that point is what this book is all about.?There are 12 chapters in SOLD! plus an enthusiastic Foreword by Don Peppers and Martha Rogers, along with a Glossary and a detailed Resource Directory.
Here’s what you’ll learn:
• People, not Prospects
• Why Direct Marketing will Build your Business
• The Big real Estate Offer & the Little DM Offer
• Identifying Prime Sellers and Buyers?
• Your Real Estate Website?• The Gold in your Database
• DM Creative: the Right Words & Visuals
• Direct Marketing Advertising?• Planning
• DM Math (figuring out how much to spend)
• The Successful real estate marketer
• New Creative Approaches