Inventing a New SeasonOur Work — By Lois Geller
Things can get slightly slower at spas in the early spring. Our client, Willow Stream, the spa at 15 or so (the number grows all the time) Fairmont hotels and resorts around the world, asked us to come up with a new seasonal approach to generate more business at this time of year.
We decided that spring should now and forever be known as Spa Season. Willow Streams around the world – Europe, the Middle East, Asia, North America created special offers, programs and events to coincide with spring and Spa Season was a go!
We also gave it its own website, www.willowstreammagazine.com, and now our client owns the concept of taking time in the spring to recover from winter, get ready for summer and relax and find your energy.