Direct Marketing TechniquesBooks On Marketing — By Lois Geller
The object of this hands-on book is to explain what direct marketing is, and how it can become an effective tool for a business of any size to use to develop and expand. Today’s direct marketing involves a wide variety of media. Learning to use each of these approaches appropriately is the key.
To succeed at direct marketing you must have an understanding of your own business and how it can benefit from direct marketing. Once you have a direction this book will help you clarify your objectives, choose your strategy and tactics, and help you design a marketing plan. You can then create a direct mail package or direct response ad that is right for you.
Leave a Reply
You must be logged in to post a comment.