Customers For KeepsBooks On Marketing — By Lois Geller
This book WILL MAKE YOUR BUSINESS MORE PROFITABLE! If you sell 8 properties a year now, you will soon be selling 10, then 12. If you run a real estate organization and your brokers sell 25 properties a month, they will soon be selling 30!
Today’s retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won’t capture the buyers loyalty if they don’t establish a personal “connection.” And there’s no closer connection than friendship.?Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy – so simple and yet so powerful – is Friendship Branding. Customers for Keeps reveals the eight stages of Friendship Branding that will put your company on your customers’ “most wanted” list.
This groundbreaking work tears down the old definition of branding. Instead of simply creating a physical image or mental association of a product or service in the customer’s mind, companies can now brand themselves in such a way so they thought they were thought of as trusted friends. Remember, every customer worth getting is worth keeping.
Customers for Keeps shows you why a friendship between customer and company is not only preferable in today’s marketplace – it’s vital.