Case Study #2 – Apthorp CleanersOur Work — By Lois Geller
There aren’t a lot of companies that qualify as “heritage” dry cleaners. The only one we can think of is Apthorp, which used to be located in a heritage building, the Apthorp apartments, on Broadway on Manhattan’s west side – where the people can be very picky.
Apthorp dry cleaning is still on the west side but no longer in its original building. The cachet of the name lingers, primarily because of the company’s outstanding service, friendliness and unique ability to handle any cleaning challenge. Red wine and spaghetti sauce on a silk gown? No problem but it’ll take a few days.
The heritage, personality, service, skill, dedication, philosophy and attitude all had to appear in Apthorp Cleaners’ new website which we developed from scratch. If you are looking for dry cleaning in New York, Apthorp Dry Cleaning is where you’ll want to go.