Lois Geller Success Plan  
© Lois Geller Marketing Group 2009 - 1400 Marina Drive, Hollywood, Florida, 33019




















The Lois Geller Marketing Group Story
Fifteen years ago, we set up our brand new direct marketing agency at 261 Madison Avenue in New York City in a small space on the 15th floor. Six months after we moved in, we were working with a huge account and needed more space, so we took an entire floor and built a terrace outside for us to “reflect” on direct marketing questions. We were in that space for about a month, when that huge client had a shake-up and all the top management were let go, and so were we.

That sad event turned out to be a blessing. After that, we won some American Express business, then Chase came to us, and Canadian Pacific Hotels…we were rolling.

Then came 9/11. Every client retrenched, cut back, got scared. Ours didn’t and they flourished. So did we.

June 2004, our President’s mom was ill in Florida. Lois Geller was bouncing back and forth. We needed her. She said she’d work virtually from Miami. We have too much fun together, so we took a vote and we all moved with her to South Florida. We held our collective breaths to see if any of our clients would leave us. They didn’t.

We’re in Hollywood now. The palms swing outside our windows looking out on our marina. Our work is even better now. We’re even more outside the box than before. Why? Who knows…our creative director says that the pelicans inspire him.

Your program, campaign, database challenge interests us. We’re direct marketing junkies. So, please do call our president direct if you want to talk about your business.

Lois Geller, President

Prior to founding her own company, Lois. Geller was President of several agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct.

Lois holds a Bachelor of Science Degree from Boston University and is an adjunct professor at New York University, where she led the Direct Marketing Lecture Series and was named Professor of the Year in 1999. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at Young & Rubicam.

Lois has written 4 books about Direct Marketing. The new revised edition of Response! The Complete Guide to Profitable Direct Marketing, was published October, 2002. Previous editions of Response have been published in nine countries. Her other books include Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising, Customers For Keeps, and Sold! Direct Marketing for the Real Estate Pro. Lois’s articles are published in a number of magazines, including Direct Marketing Magazine, Today’s Manager, and Selling Power. Her Creative Corner column was featured monthly in Target Marketing Magazine for many years and her Direct Marketing Diva column appears in Fortune On-Line.

Lois is a member of the Direct Marketing Association, the Direct Marketing Club of New York, the Healthcare Businesswomen’s Association, the Financial Women’s Association and the Cornell Club. She won the Silver Apple Award for Lifetime Achievement in Direct Marketing in November 1999, the Echo Award in direct marketing and many RSVP Awards in Canada.

As a keynote speaker and guest lecturer, travels the world to speak about branding, direct marketing essentials, customer retention and creative strategies. She has been a guest lecturer and a popular keynote speaker at dozens of direct marketing conventions, in the U.S., Canada, Sweden and Russia. And, six years ago she launched the now popular Direct Marketing Boot Camp to teach direct marketing essentials to corporate executives.

Michael McCormick, VP Creative Director
Michael joined Mason & Geller in June 1997, moving from Management Supervisor at Lowe Direct in New York where he was in charge of the Sony and Weight Watchers accounts. From 1993 to 1996, he was Creative Director of The Lois K. Geller Company, New York. Previously he had been Creative Director, then President, of Vickers & Benson Direct in Toronto, Canada. Prior to joining V&B, Mike had spent two years with Maclean Hunter, Canada’s largest publisher. Before MacleanHunter, he worked with Seagram’s and with Ogilvy & Mather in his native Montreal.

Clients, Awards

Ogilvy & Mather:
American Express, Schweppes, Seagram’s.

Vickers & Benson Direct:
3M, Amstel, Bank of Montreal, Cystic Fibrosis Foundation, Ford, Gulf Oil, International Correspondence Schools, Labatt’s, Quaker, Toronto Convention Bureau, Tourism Canada, Tourism Ontario.

The Lois K. Geller Company:
3M, American Express, Canadian Pacific Hotels, Champion Bulldozers, Crayola, Elgin Watches, Grace Laboratories, Marketing Communication, MoneyCard Magazine, PolyGramMusic, RCA Victor, The Starwalker Foundation, Time Inc.

Lowe Direct:
SONY, Weight Watchers. Canadian Direct Marketing Association: 12 Gold, 15 Silver RSVP Awards Target Marketing Magazine: Best U.S. Direct Mail package. John Caples Awards:Canadian Chairman

Direct Marketing Day in New York, DMA Conventions, CDMA Conventions,CDMA Creative Seminars, Detroit DMA, Hudson Valley DMA, Publishers Multinational, University of Toronto, New York University.