What We Do
About LGMG —
We’re a small agency with large clients.
We help them acquire new customers and nurture the ones they already have.
Most of our clients have been with us for at least ten years, starting back when we were known as Mason & Geller Direct.
We Provide Classical Direct Marketing to Interactive Direct Marketing, and Social Media Branding campaigns.
It is always an interesting transition with the results-oriented...
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About LGMG
What We Do
We’re a small agency with large clients.
We help them acquire new customers and nurture the ones they already have.
Most...
Books On Marketing
Books By Lois Geller
Response! The Complete Guide to Profitable Direct Marketing. Marketing experts know that Direct Marketing is the single...
Business Success Plan
Tough Times call for Planning and Action.
Click here for FREE Download: Lois Geller’s Success Plan
Social Media
Social Media Marketing
Let’s talk.
That’s what our clients come to us for. We start conversations with their prospects and customers to give...
What We Do
We’re a small agency with large clients.
We help them acquire new customers and nurture the ones they already have.
Most of our clients have been with us for at least ten years, starting back when we were known as Mason & Geller Direct.
We Provide Classical Direct Marketing to Interactive Direct...
About LGMG | Read More
Avatar at the Cleaners
The National Cleaners Association in New York represents dry cleaners all across the country. They’re very active and extremely professional. Nora Nealis, head of the NCA, asked us to freshen up their website. We did and we added an avatar of Nora who appeared at the top of the home page to...
Our Work | Read More
Inventing a New Season
Things can get slightly slower at spas in the early spring. Our client, Willow Stream, the spa at 15 or so (the number grows all the time) Fairmont hotels and resorts around the world, asked us to come up with a new seasonal approach to generate more business at this time of year.
We decided that spring...
Our Work | Read More
You Belong In A Zoo
The Philadelphia Zoo is a wonderful old school facility. It’s small (42 acres), jammed with exhibits and fun things to do, almost downtown and just off I-76. We fell in love with the place immediately.
The zoo needed a new package for their annual membership drive. The target audience lived within...
Our Work | Read More
Case Study # 1 – Hibernia Bank
The bane of small DM agencies like ours is the corporate takeover. It usually means we lose the client to the bigger company’s agency. That’s what happened when Capital One took over Hibernia Bank, which operated in Louisiana and Texas. (It also meant we lost our excuse to visit New Orleans...
Our Work | Read More
Case Study #2 – Apthorp Cleaners
There aren’t a lot of companies that qualify as “heritage” dry cleaners. The only one we can think of is Apthorp, which used to be located in a heritage building, the Apthorp apartments, on Broadway on Manhattan’s west side – where the people can be very picky.
Apthorp dry cleaning is still...
Our Work | Read More
Case Study #3 – West Magazine
Western Financial Group is a growing company with its own bank, life insurance company, travel agency, and, most important, a chain of 90 or so insurance agency offices in small towns across the four western Canadian provinces: British Columbia, Alberta, Saskatchewan and Manitoba.
The costs of using...
Our Work | Read More
Need a Great Marketing Speaker?
Lois Geller has been a keynote speaker for conferences, seminars, universities and companies all over the world. Her presentations are fun, interactive (involving) and packed with practical case-study information that marketers can use immediately.
She has been a top rated speaker at Direct Marketing...
Speaking | Read More
The AMA Rides Again
The American Motorcyclist Association (AMA) in Columbus, OH had been doing very well with their control mailing to get new members, but it was expensive and complicated. It was a classic DM package that included several postcards pre-addressed to each recipient’s Senator’s and Congressional...
Our Work | Read More
Books By Lois Geller
Response! The Complete Guide to Profitable Direct Marketing. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and when done the right way, always profitable. Lois K. Geller,...
Books On Marketing | Read More
